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  <url>
    <loc>https://kimshep.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608adeae8f54b75ee9aa6671/1619713727070/Kim+Shepherd+standing+outside+on+a+city+street</image:loc>
      <image:title>Home - Hi, I’m Kim</image:title>
      <image:caption>A marketer and designer with a background in digital content, email marketing and social media who loves data analysis and finding stories.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60878d9824ace23ab62d7bb6/1619727594285/multiple+phones+with+different+parts+of+the+Milford+app+displayed+on+screen</image:loc>
      <image:title>Home - Milford App</image:title>
      <image:caption>A companion app combining government and community resources to improve the resident experience.</image:caption>
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    <image:image>
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      <image:title>Home - Long Wharf Website</image:title>
      <image:caption>An information architecture and content overhaul to launch a Tony Award-winning regional theatre’s first responsive website.</image:caption>
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  <url>
    <loc>https://kimshep.com/about</loc>
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    <lastmod>2021-11-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608aef4cf51964439ca73dec/1619757583320/Kim+Shepherrd</image:loc>
      <image:title>About - I’m Kim Shepherd</image:title>
      <image:caption>I’m a marketer, creative, and all-around geek.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608c758a85582d3821bc95cd/1619896143207/ice-cream-k-shepherd.jpg</image:loc>
      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>https://kimshep.com/uxcx-work</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-11-28</lastmod>
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  <url>
    <loc>https://kimshep.com/uxcx-work/milford-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60877c323a4b583925f84408/1619727546958/multiple+phones+with+various+screens+from+the+app+on+them</image:loc>
      <image:title>UX/CX Work - Milford Resident App - Milford Resident App</image:title>
      <image:caption>A companion app combining government and community resources to improve the resident experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6074b73af45200204f5b591d/1619727445573/mindmap+with+things+related+to+community%2C+government+and+sharing+from+ideation</image:loc>
      <image:title>UX/CX Work - Milford Resident App - Research &amp; Ideation</image:title>
      <image:caption>I started by brainstorming and interviewing other city residents about why we interact with our city’s government and what it means to be a Milford resident. As this research was being done during the beginning shutdown of the coronavirus pandemic, it quickly became clear that community and government resources go hand in hand in creating a good resident experience. Residents were looking to the municipal website for public health updates and new remote procedures for government business while they were also looking to local social media groups for ways to donate to food drives and to find out what restaurants were open for takeout.</image:caption>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
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    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
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    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
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    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>a young woman wearing glasses and a blue shirt</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>older man standing in front of a river and a bridge</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088cb680ed17505c5f449fe/1619727059227/teresa.png</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>A woman wearing a black shirt and red jacket stands outside</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6074ccacd37302504502b2d8/1619727405301/User+flow+for+paying+taxes+on+the+Milford+app</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
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    <image:image>
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      <image:title>UX/CX Work - Milford Resident App - Low Fidelity Prototyping</image:title>
      <image:caption>I began exploration of UI design with low-fidelity paper prototyping. The 3 scenarios outlined in the user flows were built in full for this prototyping round. There was also interest in exploring and testing some of the special features included on the app's site map so live chat, contact, and the interactive map were also sketched.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>Sketch of the app home screen displayed in a phone</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088bdcaed726e5fa1a151c9/1619727393378/Milford+App+style+tile</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>Photos courtesy City of Milford, CT</image:caption>
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    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>In-app photos courtesy City of Milford, CT</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the map function on the app as displayed on phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088c6b85eadb73976abeb27/1619727366306/milford-app-public-works-screens.jpg</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the process for reporting a problem to Public Works on the app as displayed on phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088c722c7cd5137bf8c542c/1619727353735/milford-app-contact-screens.jpg</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the contact function on the app as displayed on phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088c62dad524a1ba17a49ea/1619727372611/3+phones+displaying+screens+from+the+tax+paying+process+on+the+app</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the tax payment process on the app as displayed on phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088be63dba5ae334266c973/1619727388256/3+phones+displaying+various+screens+in+the+live+chat+feature+on+the+app</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the live chat function on the app as displayed on phones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088be076b11b952db533dce/1619727218695/Phone+displaying+the+Milford+app+with+the+side+menu+open</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>High-fidelity prototype screen with the app’s side menu opened as displayed on a phone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088c6ec67a7ca668930c15c/1619727359680/milford-app-restaurants-screens.jpg</image:loc>
      <image:title>UX/CX Work - Milford Resident App</image:title>
      <image:caption>3 high-fidelity screens depicting the process of finding a restaurant on the app as displayed on phones</image:caption>
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  <url>
    <loc>https://kimshep.com/uxcx-work/scratch-baking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60877fe8166f6144268d8830/1619492851748/Desktop+computer+with+the+high-fidelity+prototype+for+the+Scratch+Baking+website+displayed+on+the+screen.</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign - Scratch Baking Website</image:title>
      <image:caption>A new website design to better express the brand identity and improve the online sales experience of a small bakery cafe.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Existing homepage design for Scratch Baking’s website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089689ae482d11704cea5f9/1619727724247/rachel.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Older woman laughing and holding a dog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608968dc33205e2e4b8af64c/1619727731201/sarah.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Young woman wearing pink shirt and smiling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e80ba6f5695c9e801c0f/1619585042647/scratch-baking-proposed-site-map-web.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Redesigned site map for Scratch Baking’s website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e7d8bf3b630668aae5fa/1619584998981/scratch-baking-current-site-map-web.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Site map for Scratch Baking’s current website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60761701b3690c3f89b9ad66/1619314970442/scratch-mobile-wireframe-5.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Phone view wireframe for the home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6076151dccf3d273c5c5d2e6/1619314957228/scratch-mobile-wireframe-web2.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Phone view wireframe for the home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6076148eb3f5be6835d2be9b/1619314938648/scratch-mobile-wireframe-web1.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Phone view wireframe for the home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e88180ffef56e42daf07/1619585157364/scratch-homepage-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Desktop wireframe for the home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e8a26e2ea938a4644ae4/1619585191464/scratch-menu-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Phone view wireframe for a menu page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e8ed9e33837a78af2361/1619585277508/Scratch-Baking-mood-board.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Photos courtesy Scratch Baking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608971a13092db36d7ed05c1/1619727759228/red.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>A red circle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089717d96f40d7d7f69e2cd/1619727750367/yellow.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>A yellow circle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6088e8c8ad524a1ba17c7f36/1619727903226/scratch-store-front-web.jpeg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Photo courtesy Scratch Baking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608971c22f08a6190429d9f0/1619727766569/black.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>A black circle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6076388121754c220022d632/1619727780539/scratch-baking-prototype-phone-view.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>High-fidelity prototype of the home page displayed on a phone screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607644c588001e63f3000623/1619727914626/scratch-baking-prototype-tablet-view.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>High-fidelity prototype of the home page displayed on 2 different tablet sizes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60763e5c38c9cb7cc3aab511/1619727908795/scratch-baking-prototype-desktop.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>High-fidelity prototype of the home page displayed on a laptop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6076436e069418267ef5bacc/1619315459092/scratch-baking-full-prototype-desktop.jpg</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>High-fidelity prototype home page on desktop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607648149fe94373990d78c6/1619315446282/ezgif.com-optimize+copy.gif</image:loc>
      <image:title>UX/CX Work - Scratch Baking Website Redesign</image:title>
      <image:caption>Header logo animation included in the coded prototype</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kimshep.com/uxcx-work/lwt-subscriptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608784a9b62b744ad3446d4e/1619494068801/Online+subscription+form+displayed+on+the+screen+of+a+laptop+sitting+on+a+counter</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>A cost-effective digital ordering process to improve the subscriber journey and revenue at a Tony-Award-winning theatre.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608981e2bbcbdc1ded289bd8/1619728067868/lwt-subscriber-journey.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Journey map for a Long Wharf Theatre subscriber</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6078e57a6e6a5f76de2840d0/1619728214134/lwt-subscription-wireframe.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Subscription form wireframe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60898d17c2a30830aec093ac/1619728219794/lwt-subscription-desktop-screen.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Finished design for the subscription form</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60898ce3d52c541504919c2d/1619728159041/lwt-subscriber-logic-1.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Subscription form fields before a user selected package options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60898cf81d3c65716f22abee/1619728164888/lwt-subscriber-logic-2.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Subscription displaying relevant additional questions based on a user’s package choice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607892d97b3c5a0a68d489f5/1619728038120/lwt-subscription-mobile.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Subscription form displayed on a phone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6078b2b5cb1fbd36694d3cf6/1619728049366/lwt-subscription-desktop.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Online Subscription Ordering</image:title>
      <image:caption>Subscription form displayed on a laptop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kimshep.com/uxcx-work/lwt-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60878d2cc668165034e90e27/1619627367805/Responsive+Long+Wharf+Theatre+website+displayed+on+a+phone</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>An information architecture and content overhaul to launch a Tony Award-winning regional theatre’s first responsive website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089957631cfa50490c36560/1619728323687/non-responsive-lwt-website.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Non-responsive Long Wharf Theatre website displayed on a phone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608991c22f08a619042dd05a/1619728364875/lwt-website-old-desktop.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Desktop view of a page on Long Wharf’d website featuring a side menu with 14 items</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607b4afdda639f7496fa9697/1619316508738/lwt-site-map-existing.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Site map of Long Wharf Theatre’s website before redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608991dc73f9fe39f3f0c5f0/1619628510902/lwt-site-map-redesign.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Redesigned site map for Long Wharf Theatre’s website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608992483092db36d7f0dcba/1619728864338/lwt-website-education-landing-page-after.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Education landing page with video content, visual menu-style sections in page content, and no side menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608991f17d194a02242c484b/1619728845753/lwt-website-onsale-page-before.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Show listing page before redesign with only text content and extensive side menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608992091e11dc1251654017/1619728851725/lwt-website-onsale-page-after.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Show listing page after redesign with show art content and abbreviated side menu with just 4 items</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608992351e11dc1251654648/1619728858239/lwt-website-education-landing-page-before.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Education landing page original design with heavy text content and side menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089953f0c7be213bb14a6a1/1619728353587/responsive-lwt-website.jpg</image:loc>
      <image:title>UX/CX Work - Long Wharf Theatre Website Redesign</image:title>
      <image:caption>Responsive Long wharf home page displayed on a phone</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kimshep.com/uxcx-work/fsu-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608786d28a26d21a9a3beb56/1619494708842/Fairmont+State+University+Content+Strategy+Report+cover+page+displayed+on+a+tablet</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy - Fairmont State Content Strategy</image:title>
      <image:caption>A website content strategy to support the student journey and increase enrollment at a small, public university.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607e18174f1a55581afd1d49/1619728942727/Home+page+of+fairmontstate.edu+displayed+on+a+laptop</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy - Content Audit &amp; Analysis</image:title>
      <image:caption>I began by examining FSU’s current site and content. This included focusing on architecture, writing, social media, and search engine optimization and accessibility using Screaming Frog’s SEO Spider application. From this audit, I found that current content does not align with business goals or the goals of the primary user groups that I’d identified for the strategy. In general, the FSU site content was utilitarian, lackluster, and even inaccessible in some cases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607d03d191aa5a30cb208c93/1619728952897/wvu.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>West Virginia University logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607d03e112650f1472674353/1619728959826/marshall.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Marshall University logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607d03eeee82f90229c3c49f/1619728966520/davis+and+elkins.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Davis &amp; Elkins College logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089a4e2e481606860f8fb8e/1619729026973/financial-aid-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Wireframe for a financial aid page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089a4f2ef87e874587c85f0/1619729034673/housing-page-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Wireframe for a housing option page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607cf7d7a79f9205b0e312d2/1619317446261/fsu-site-map-web.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Redesigned site map for fairmontstate.edu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089a47c2b4ffe5cbe88f1b6/1619729007924/admission-page-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Wireframe for an admissions page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089a4bba40b6777572a0dcf/1619729020972/event-page-wireframe-web.jpg</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Wireframe for an event page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/608b5a1dc09ff478869890b3/1619745315649/program-wireframe-no-browser.png</image:loc>
      <image:title>UX/CX Work - Fairmont State Content Strategy</image:title>
      <image:caption>Wireframe for a program pagee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kimshep.com/uxcx-work/cfpa-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/60878b76c668165034e8f6ef/1619495815171/Cover+page+for+the+Connecticut+Forest+%26+Park+Association+UX+research+report+displayed+on+a+computer+sitting+on+a+counter</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research - CT Forest &amp; Park User Research</image:title>
      <image:caption>UX research to guide the redesign of an environmental non-profit's website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c71356020a7d6a2975fe/1619729282784/audubon.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>National Audubon Society Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c70308ac900894e25fab/1619729276264/alltrails.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>AllTrails Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c72c092d1f11c459054f/1619729289327/cfpa+logo.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>Connecticut Forest &amp; Park Association Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c6ec6b6e5351496cdf90/1619729270313/rei.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>REI Logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/607e52d593db9f4b71a23dd4/1619729352259/cfpa-card-sort-web.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>Participant view of the CFPA card sort in OptimalSort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c7d7113a280b561c0334/1619729363345/cfpa-card-sort-popular-placements-matrix-web.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>Popular placements matrix displaying which category was the most popular for each card in the card sort results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c7bd26adac35cf0e7700/1619730089533/cfpa-card-sort-results-matrix-web.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>Results matrix displaying number of times each card in the card sort was sorted into each category</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/607363c42328d216aa3eec7c/t/6089c7ebd4f74d5ca9014816/1619729559067/CFPA-ia-design-web.jpg</image:loc>
      <image:title>UX/CX Work - Connecticut Forest &amp; Park User Research</image:title>
      <image:caption>Proposed site map based on the results of the card sorting</image:caption>
    </image:image>
  </url>
</urlset>

